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Clothing for closings: Stylist advises agents how to dress for success

When apartments are being shown to potential buyers, it’s a given that appearances matter, from the home itself being staged to perfection to the appearance of the broker or agent tasked with selling it. In particular when marketing higher-end apartments, brokers must manage to look as polished as the properties they work out of, while at the same time, not look so intimidating that they scare a potential buyer into thinking they can’t even afford to look. Solin-Valdina, a television advertising stylist turned personal one, imparted this advice at CS/Talks, a series of evening talks for brokers and other real estate professionals, organized by Corcoran Sunshine. The most recent talk was held at The Park Loggia, a new condominium building in Columbus Circle that Corcoran Sunshine agents are marketing.

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