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Realogy plans to franchise Corcoran brand across globe

The Corcoran Group — one of New York City’s top residential brokerages with $21 billion in annual sales — is gearing up for a massive expansion. Parent company Realogy Holdings said Wednesday that it plans to franchise the Corcoran brand beyond its stronghold on the East Coast to “global megacities” and leisure markets. As a part of the move, Realogy will also franchise Climb, a mobile- and tech-focused brokerage in San Francisco that it acquired in 2016. “As the world has gotten smaller, we want to get bigger,” said Corcoran CEO Pam Liebman. She said it’s no longer about the “luxury triangle,” a reference to Corcoran’s presence in New York City, the Hamptons and Palm Beach.

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