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Meet the new dev deputies: Top brass talk how to select the right team, devise the best strategy and stay ahead of the competition

The Real Deal spoke with Gordon Hoppe who oversees sales for Corcoran Sunshine to find out what it’s like to work on some of the city’s flashiest buildings — from presale to project sellout. “I tell people to see and read everything they can — market knowledge is of utmost importance,” Hoppe explains. “And most importantly in this industry, listen — listen to agents, listen to buyers. Understanding their motivation will go a long way in making a deal.”

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