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NYC’s in-house powerhouses

Thanks to an influx of new condo inventory hitting the market — and what some describe as a potential glut of high-end inventory — onsite agents are playing an increasingly important role for developers. And the stakes are serious, given the exorbitant price tags that developers are looking to achieve. “We’re not the brand; the building is the brand,” said Liz Unger, a senior sales director at Corcoran Sunshine Marketing Group.

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